What
we do

Becoming is a transformation, innovation and communication agency that builds custom teams and processes to solve the challenges brands and companies face today.

We start with a simple belief: the best talent isn’t necessarily sitting under the same roof. More often than not, it’s working independently, in specialized studios, startups, boutique agencies, or even in disciplines that have traditionally had little to do with communication.

So instead of starting with a fixed structure, we start with the challenge.

We figure out what needs to happen, then build the right process and team around it. We curate talent, connect specialists and create multidisciplinary Dream Teams that bring together creativity, strategy, innovation, technology, design, UX, product, content, business, and whatever else the challenge calls for.

But we don’t just connect people. We lead the entire process, strategically and creatively, bringing different perspectives together and adding the right specialists at the right time to turn a business challenge into something real.

That’s how we approach communication and brand building, but also innovation, new products and services, experiences and transformation. No off-the-shelf methodologies. We design the way of working around each company and each challenge.

We work with companies that need more than a campaign. Brands looking to uncover a new opportunity, launch something new, transform a category, create an experience, innovate, start a conversation, or solve a problem they don’t quite know how to tackle yet.

More than an agency with a fixed menu of services, Becoming is a flexible structure that finds, brings together and leads the right talent for each challenge — connecting capabilities that don’t usually work together to create things that probably wouldn’t happen otherwise.

So, what are we?

We’re not exactly sure. But we really like what we do.