The side of becoming
where we share what we know.
-Book-
The Taylor Swift Method
and other anti-manuals of extreme innovation to boost your business.
In a world that's changing so rapidly, innovation and marketing manuals are already becoming outdated. If you want to keep learning, the new manuals are out there. They're the people and brands that are disrupting industries and creating new paradigms.
In this book, then, through various tools to discipline curiosity, I analyze different current phenomena in the world of music, entertainment, sports, content, and marketing, among others, from a very particular angle: Understanding what we can learn from them, what lessons or triggering questions can help us on our own path of innovation, whether we are entrepreneurs, businesspeople, or curious people eager to learn new ways to innovate and build brands.
With his own unique and original method, and without being preachy, Nicolás Pimentel, an award-winning professional in his field with thirty years of experience working with brands, presents dozens of actionable ideas for everyday projects. Accompanied by expert advisors, a great sense of humor, and an explosion of creativity, Pimentel, with his first book, establishes himself as a leading thinker on pop culture, mass phenomena, and modernity.
Sebastian Campanario
Argentine journalist specializing in innovation
Talks and courses on creativity and innovation
Nicolás Pimentel gives talks and courses for companies and events that need to think differently. As a speaker, he has been a speaker at the Cannes Lions Festival four times and has given talks in Boston, Toronto, Miami, New York, Madrid and various cities in Latin America.
As a teacher, he taught creativity courses at the Baikal Institute along with Sebastián Campanario and Carlos Pérez.
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